Choosing the right domain name can be critical to the success of a website. Most Internet users remember websites by their domain names; your domain name can also affect the anchor text of inbound links; and your ranking in search engines.

Remember once you have chosen your domain name, there is no going back. Keep the domain name as short as possible and decide on whether you should using keywords or brand.

Keyword Domain Names are domains chosen to take advantage of search engine traffic. By choosing a domain that matches a keyword search, we are able to rank higher for targeted keywords and thereby benefit from added traffic and more potential for sales.

Branded domain names are where the names are built on brand such as Google or Yahoo.